By Marissa Heflin and Brian Hutchins
A major national study has found that the decline in the number of veterinary visits over the past decade is rooted in six major factors having a common theme: Relatively few pet owners fully appreciate the value of professional veterinary services.
The Bayer Veterinary Care Usage Study was commissioned by Bayer Animal Health and conducted by Brakke Consulting and the National Commission on Veterinary Economic Issues. It identified the six causes as the economic impact of the recession; fragmentation of veterinary services; the Internet, primarily healthcare research; feline resistance; a perception among pet owners that regular medical checkups are unnecessary; and the cost of care.
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A major national study has found that the decline in the number of veterinary visits over the past decade is rooted in six major factors having a common theme: Relatively few pet owners fully appreciate the value of professional veterinary services.
The Bayer Veterinary Care Usage Study was commissioned by Bayer Animal Health and conducted by Brakke Consulting and the National Commission on Veterinary Economic Issues. It identified the six causes as the economic impact of the recession; fragmentation of veterinary services; the Internet, primarily healthcare research; feline resistance; a perception among pet owners that regular medical checkups are unnecessary; and the cost of care.
Continue reading here
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