Wednesday, February 18, 2015

With the global sports and fitness nutrition supplement market projected to reach $6.17 bllion by 2018 (Global Industry Analysts, 2013), it is no wonder this category is garnering so much attention. An ever-increasing set of savvy consumers is emerging, and while the market grows, so does the demand for scientifically-backed, ethically-marketed ingredients. This is profoundly shaping the sports nutrition landscape, and supplement manufacturers have been working with a variety of delivery platforms to address the complex formulating issues that have permeated the category.

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