Friday, January 10, 2014

FDA Law Blog reports: FTC Cracks Down on Fad Weight-Loss Products; Guidance to Consumers and Media: Don't Believe Ads Claiming Fast and Easy Weight Loss- Sensa, L’Occitane, HCG Direct Direct, Leanspa, LLC

 

By Riëtte van Laack
On January 7, the FTC announced an initiative “Operation Failed Resolution” stating that it wants to protect consumers against deceptive weight loss claims.  Among other things, the FTC announced actions against four companies for advertising fad weight-loss products, issued an updated guidance for media and developed a website called “Fat Foe” that mimics commonly used allegedly deceptive weight loss claims.

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