In the land of pharma marketing, the shot heard round the world sounds more like a door slamming in reps' faces. Digital media is said to be taking the place of face-to-face meetings with doctors, and restrictive access policies certainly put a damper on the marketing party. http://www.fiercepharmamarketing.com/story/good-news-reps-docs-still-prefer-traditional-marketing-digital-when-writing/2015-01-13?utm_medium=nl&utm_source=internal
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