Effective December 31, 2013, UBM Canon will cease producing the MedAdNews, Pharmalive, Pharmalot, eKnowledgeBase and R&D Directions brands (read the announcement here). Everyone in the Pharma Blogosphere was surprised and saddened by this announcement. I think Richard Meyer of World of DTC Marketing Blog expressed it best:
"This is a loss for the industry that is very much at a crossroads of marketing to patient, consumers and health care professionals. Ed Silverman, the author of Pharmalot, will especially be missed as his voice and stories added insight to the complex and changing world of healthcare marketing. We need people like Ed, John Mack and others to be the [conscience] of our industry and remind everyone that developing good products is good medicine which in turn means good business. I shall miss the publication very much."
Back in 2007 I surveyed readers and asked them: How Readable, Credible & Useful are Pharma Blogs? Pharmalot was in the number one or two position in all these categories (see chart above left and read more about the survey here).
continue to read here
"This is a loss for the industry that is very much at a crossroads of marketing to patient, consumers and health care professionals. Ed Silverman, the author of Pharmalot, will especially be missed as his voice and stories added insight to the complex and changing world of healthcare marketing. We need people like Ed, John Mack and others to be the [conscience] of our industry and remind everyone that developing good products is good medicine which in turn means good business. I shall miss the publication very much."
Back in 2007 I surveyed readers and asked them: How Readable, Credible & Useful are Pharma Blogs? Pharmalot was in the number one or two position in all these categories (see chart above left and read more about the survey here).
continue to read here