Saturday, August 2, 2014

Health Care Is "The New Oil" Says Bush-Family Entrepreneur

I’m sitting on Amtrak distracted by a passenger two rows back, yakking on the phone to her doctor’s office. She’d like to transfer her records to another doctor down the street, and alas, such an enormous undertaking cannot be completed in only two days. “Please,” she begs, “Could you make an exception?” After half an hour of this, she succeeds. Hallelujah.
Nobody could be surprised by this conversation. When it comes to health care, we are accustomed to pointless bureaucracies and record systems dating from the Mad Men era. But think how shocked the entire train of passengers would have been if this passenger was instead cajoling her bank into allowing her to withdraw cash. Banks have allowed consumers instant access to their money 24 hours a day, on every street corner in the world, for decades. But in health care, it’s a major project to move a file down the street.
This is an embarrassing problem for the health care industry. But one businessman sees it as something else: a beautiful opportunity with dollar signs attached. That’s the message of a new book, Where Does It Hurt? by Jonathan Bush, CEO and founder of an innovative health care company called athenahealth.

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